Privacy Policy

PRIVACY POLICY

Aerie Realty LLC

Effective Date: January 7, 2025 Last Updated: May 2, 2026

Aerie Realty LLC (Georgia Firm License #H78871) ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Business Address: Aerie Realty LLC 2566 Shallowford Rd, Suite 104-131 Atlanta, GA 30345

If you have questions about this Policy, see Section 13 (Contact Us).

 
1. Information We Collect

A. Personal Information You Provide

We collect information you voluntarily submit to us, including:

Name, email address, phone number, and mailing address
Property preferences and search criteria
Financial qualification information (when voluntarily provided)
Communication records and preferences
Sensitive personal information, such as financial account details or government-issued identification, only when necessary to facilitate a real estate transaction and only with your knowledge
B. Automatically Collected Information

When you visit our website or use our digital tools, we automatically collect:

IP address, browser type, and device information
Website usage data and analytics
Cookies and similar tracking technologies (see Section 8)
Geolocation data (with your consent, where required by law)
C. Information from Third Parties

We may receive information about you from MLS databases, public property records, referral partners, and other licensed real estate professionals involved in a transaction.

 
2. How We Use Your Information

We use the information we collect for the following purposes:

A. Service Delivery

Providing real estate consultation, brokerage, and related services
Responding to inquiries and communications
Matching you with relevant property opportunities
Facilitating transactions and agreements
B. Business Operations

Improving website functionality and user experience
Conducting market research and analysis
Maintaining records as required by Georgia real estate law and applicable federal law
Complying with legal, regulatory, and licensing obligations
C. Automated Tools and AI-Assisted Processing

Some of our lead capture tools use artificial intelligence services from third-party providers (currently Anthropic) to generate informational property summaries and assist with inquiry responses. These tools provide informational output only and do not constitute professional, legal, financial, or investment advice.

All real estate decisions, brokerage advice, and licensed activities are provided by Jenitha N. Moore, Broker of Record, Aerie Realty LLC.

Information you submit may be processed by these AI services subject to their own data handling terms and privacy policies. We do not use your personal information to train AI models. We do not make legally significant automated decisions about you without human review.

This disclosure is made consistent with current FTC guidance on transparency in AI-assisted consumer interactions.

D. Marketing Communications (with your consent)

Sending property updates, market insights, and educational content
Providing consultation opportunities and promotional communications
You may withdraw your consent to marketing communications at any time. See Section 7 (Your Rights and Choices).

E. SMS and Phone Communications (with your express written consent)

When you submit your phone number through one of our tools or forms, you provide express written consent on a one-to-one basis, at the point of submission, to be contacted by Aerie Realty LLC by phone, voicemail, and text message regarding real estate consultation, your inquiry, and related services.

This consent is obtained in compliance with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227. Consent is specific to Aerie Realty LLC and is not transferable to third parties.

Standard message and data rates may apply. Message frequency varies.

To opt out of text messages, reply STOP at any time. To opt out of all communications or revoke consent, contact us at the email address listed in Section 13. Consent to receive messages is not a condition of any purchase or service.

Your mobile phone number and consent records are not shared with third parties for their own marketing purposes.

 
3. Information Sharing and Disclosure

We do NOT sell your personal information. We do NOT share your personal information for cross-context behavioral advertising without your consent.

We may share your information only in the following circumstances:

A. Service Providers We share information with vendors and service providers who assist us in operating our business, including technology vendors, payment processors, CRM platforms, and marketing tools. All providers are required to protect your information and are prohibited from using it for purposes other than providing services to us.

B. Legal Requirements We may disclose your information when required by law, including:

In response to valid legal process (subpoena, court order, or government request)
To comply with applicable law or regulation
To protect the rights, property, or safety of Aerie Realty LLC, our clients, or others
C. Real Estate Transactions In the course of facilitating a real estate transaction, we may share relevant information with:

Multiple Listing Services (MLS) when listing property
Other licensed real estate professionals involved in the transaction
Title companies, lenders, closing agents, and escrow services
D. Business Transfers In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your information may be transferred to the successor entity. We will notify you via email or prominent website notice before your information becomes subject to a materially different privacy policy.

E. With Your Consent We may share your information for other purposes with your explicit consent.

 
4. Data Retention

We retain your personal information only as long as necessary for the purposes described in this Policy, or as required by law.

Specific retention periods include:

Transaction records: Minimum of three (3) years, as required by Georgia Real Estate Commission regulations and GREC Rule 520-1-.09
Communication records: Up to three (3) years from the date of last contact
Marketing consent records: Retained for the duration of your relationship with us and for a reasonable period thereafter to demonstrate compliance
SMS and phone consent records: Retained for a minimum of four (4) years in accordance with TCPA recordkeeping best practices
Website analytics data: Up to twenty-four (24) months, subject to applicable platform terms
When your information is no longer required, we will securely delete or anonymize it.

 
5. Georgia Real Estate Law Compliance

As a licensed Georgia real estate brokerage, we maintain records in compliance with:

Georgia Real Estate Commission (GREC) regulations
GREC Rule 520-1-.09 (record retention requirements)
The Georgia Fair Business Practices Act, O.C.G.A. § 10-1-390 et seq.
Federal and state fair housing laws, including the Fair Housing Act, 42 U.S.C. § 3601 et seq.
The Equal Credit Opportunity Act (ECOA), where applicable
Transaction records are retained for a minimum of three (3) years as required by Georgia law.

 
6. Data Security and Breach Notification

We implement industry-standard administrative, technical, and physical security measures, including:

Encrypted data transmission (SSL/TLS)
Secure servers and access controls
Regular security assessments and updates
Employee training on data protection practices
Data Breach Notification: In the event of a security breach involving your personal information, we will notify affected individuals in accordance with the Georgia Personal Identity Protection Act, O.C.G.A. § 10-1-912, and any other applicable state or federal notification requirements. Notification will be provided in the most expedient time possible and without unreasonable delay.

Important: No method of internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

 
7. Your Rights and Choices

Regardless of your state of residence, you have the following rights with respect to your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information, subject to legal retention requirements
Opt-Out of Marketing: Unsubscribe from marketing communications at any time
Withdraw Consent: Revoke consent for data processing where consent is the legal basis
To exercise any of these rights, contact us at the email address listed in Section 13. We will respond to verifiable requests within thirty (30) days, or as otherwise required by applicable law.

 
8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences and settings
Analyze website traffic and usage patterns
Improve user experience and website functionality
Provide security, fraud detection, and abuse prevention
Google Cloud Fraud Defense (reCAPTCHA): Some pages on our website and lead capture tools use Google Cloud Fraud Defense (formerly Google reCAPTCHA) to verify legitimate users and protect against automated abuse. This service collects information including IP address, browser and device information, and interaction data for security and fraud prevention purposes.

Cookie Controls: You can control or disable cookies through your browser settings. Please note that disabling certain cookies may limit the functionality of our website. We do not currently respond to Do Not Track (DNT) browser signals, as no uniform standard for DNT has been adopted.

 
9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit before providing personal information.

 
10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect, use, or disclose personal information from minors. If we become aware that we have inadvertently collected information from a person under 18, we will take prompt steps to delete it. If you believe we have collected information from a minor, please contact us immediately at the address listed in Section 13.

 
11. California Residents — Your Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), effective January 1, 2023.

A. Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information as defined under the CCPA/CPRA:

Identifiers (name, email address, phone number, IP address)
Personal information under California Civil Code Section 1798.80 (address, financial information when provided)
Internet or other electronic network activity information (browsing behavior, website interactions)
Geolocation data (with consent)
Professional or employment-related information (where provided in the context of a transaction)
Inferences drawn from the above to create a profile about your preferences
B. Sensitive Personal Information

Where we collect sensitive personal information (such as financial account details), we collect it only to the extent necessary to perform the services you have requested. We do not use or disclose sensitive personal information for purposes beyond those permitted under the CPRA.

C. Your California Rights

As a California resident, you have the right to:

Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it
Delete: Request deletion of your personal information, subject to certain exceptions
Correct: Request correction of inaccurate personal information
Opt-Out of Sale or Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. You may submit a "Do Not Sell or Share My Personal Information" request to confirm this practice.
Limit Use of Sensitive Personal Information: Request that we limit the use and disclosure of your sensitive personal information to purposes permitted under the CPRA
Non-Discrimination: We will not discriminate against you for exercising any of your California privacy rights
D. How to Submit a California Privacy Request

To submit a verifiable consumer request, contact us at:

Email: [email protected] Phone: 678-775-8108

We will respond to verifiable requests within forty-five (45) days. We may extend this period by an additional forty-five (45) days where necessary, with prior notice.

You may designate an authorized agent to make a request on your behalf. We will require written authorization and may verify your identity directly.

E. Shine the Light

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

 
12. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we update this Policy, we will revise the "Last Updated" date at the top.

For material changes, we will provide notice via email to the address associated with your account or via a prominent notice on our website prior to the change becoming effective. Continued use of our services after the effective date of any update constitutes your acceptance of the revised Policy.

We encourage you to review this Policy periodically to stay informed about how we protect your information.

 
13. Contact Us

For privacy questions, requests, or concerns, please contact us at:

Aerie Realty LLC Georgia Firm License #H78871 Attn: Privacy 2566 Shallowford Rd, Suite 104-131 Atlanta, GA 30345 Email: [email protected] Phone: 678-775-8108

We are committed to resolving privacy concerns promptly and transparently.